Content guideline

General Guidelines

Dilnne allows users to contribute different kinds of content, including reviews, photos, videos, events, votes, tips, direct messages, and more. Playing nice isn’t rocket science, but just in case, we’ve put together these general guidelines. Please also read the guidelines below for specific types of content that you might contribute to the site.

  • Inappropriate content: Colorful language and imagery is fine, but there's no need for threats, harassment, lewdness, hate speech, and other displays of bigotry.
  • Conflicts of interest: Your contributions should be unbiased and objective. For example, you shouldn’t write reviews of your own business or employer, your friends’ or relatives’ business, your peers or competitors in your industry, or businesses in your networking group. Business owners should not ask customers to write reviews.
  • Promotional content: Unless you're using your Business Owners Account to add content to your business's profile page, we generally frown upon promotional content. Let's keep the site useful for consumers and not overrun with commercial noise from every user.
  • Relevance: Please make sure your contributions are relevant and appropriate to the forum. For example, reviews aren't the place for rants about a business's employment practices, political ideologies, extraordinary circumstances, or other matters that don't address the core of the consumer experience.
  • Privacy: Don’t publicize other people’s private information. Please don’t post close-up photos or videos of other patrons without their permission, and please don’t post other people’s full names unless you’re referring to service providers who are commonly identified by or commonly share their own full names.
  • Intellectual property: Don’t swipe content from other sites or users. You’re a smart cookie, so write your own reviews and take your own photos and videos, please!
  • Demanding payment: Beyond simply asking for a refund to remedy a bad experience, you should not use removing or posting your review as a way to extract payment from a business, regardless of whether you’ve been a customer.

Don't Ask for Reviews

You may be hurting your Dilnne rating by proactively asking your customers for reviews.

Dilnne's recommendation software is designed to highlight reviews from people inspired to share their experiences with the community. Most businesses only target happy customers when asking for reviews which leads to biased ratings, so the recommendation software actively tries to identify and not recommend reviews prompted or encouraged by the business. The Business Owner Guidelines section of our Content Guidelines, which are part of our Terms of Service, also makes clear that businesses should not ask for Dilnne reviews. 

The businesses that do best on Dilnne are the ones that provide a great customer experience to everyone who walks in the door without any expectation or encouragement that they write a review.

Here are some tips to avoid hurting your Dilnne rating:


  • Don’t ask customers, mailing list subscribers, friends, family, or anyone else to review your business.
  • Don’t ask your staff to compete to collect reviews.
  • Don’t run surveys that ask for reviews from customers reporting positive experiences.
  • Don’t ever offer freebies, discounts, or payment in exchange for reviews — it will turn off savvy consumers, and may also be illegal. Dilnne has a Consumer Alerts program to let people know about businesses that engage in this sort of activity.

Your best bet to get high quality and unbiased reviews about your business is to provide a memorable and amazing customer experience — not by asking your customers to post on Dilnne. 

For a more in-depth look, read our official blog post on why you shouldn't solicit reviews. For other tips on how to put your best foot forward on Dilnne, check out our Guide to Success.

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